dotTAMPA – Domain Names for Tampa

Be a sponsor and secure a www.CarBrand.tampa domain name for your auto dealership
For example: www.NISSAN.tampa

plate frame nissan 450.jpg

Why do you want to own and operate www.CarBrand.tampa?

  • The domain is easy and intuitively to remember: it’s just the car brand and the domain suffix ‘.tampa’
    This is especially important and helpful in outdoor advertisement: car stickers, banners, bill boards.

  • The domain looks highly authoritative when seen in Google search results or ads

  • We are aiming at teaching Tampanians to use “type in navigation”: to simply type in a URL like www.POLICE.tampa or www.AIRPORT.tampa if they are looking for the websites of the police or airport. They will also start to type in domains like www.BMW.tampa - to find a BMW dealer in Tampa.

  • Only one entity can have any specific domain: be the first to secure “your” car brand ‘.tampa’ domain.
    Specifically you want to make sure that nobody sells for example used cars under a domain like www.FORD.tampa; or someone sells cars from outside Tampa (e.g. from Orlando or even another State; then have it delivered to the buyers home.).

How does it work, what does it cost, when can I start to use my domain?

  • Go to www.dotTAMPA.org/sponsor to find the sponsor contract

  • We expect a sponsorship in a range from US $5k to US $25k; depending on the ‘.tampa’ domain you want to secure:

    • www.LuxuryCars.tampa

    • www.ImportCars.tampa

    • www.CARS.tampa

    • www.UsedCars.tampa

    • www.NISSAN.tampa (a car brand, depending on the popularity/sales volume of the car brand)

    • almost any domain you wish (there are limits however)

  • The sponsorship is due now; and you will receive your domain name once ‘.tampa’ has been awarded by ICANN (likely by 2023).

  • We will (with your permission) highlight you as one of our founding partners/sponsors; especially during the launch and introduction phase of ‘.tampa’; so there is a good chance that you receive quite some media exposure.

  • In the unlikely event that you can’t receive your domain (e.g. the brand opposes) you will be reimbursed plus interest rate.


How does the landscape for www.CarBrand.city domains look in other U.S. cities right now?
Currently there are 4 existing city gTLDs in the U.S.:

We have researched the relevant domains for the 39 most sold auto brands: www.nissan.miami or www.bmw.nyc for example. Almost all of these domain are either available for registration (65%) or taken by domain squatters (24%), only 11% are registered by the respective car brand. This evidences that car brands are not interested in registering “www.brand.city” domains for themselves. Indeed almost all car brands already own their own vanity gTLD, examples being ‘.bmw’ (e.g. www.DRIVE.bmw), Toyota (e.g. www.GLOBAL.toyota) or AUDI (e.g. www.ETRON.audi). Instead of registering www.CarBrand.city they will simply use www.city.brand; and leave domains like www.CarBrand.tampa to local car dealers.


For more information please send an email to alexander.schubert@dottampa.org or call +1(202)684-6806

For the main website for dotTampa click dotTAMPA.org